Last year, Jeff Gordon and the folks at Pepsi Max put out a YouTube clip that showed an incognito Gordon taking a car salesman for a NASCAR-like test drive/joy ride through an abandoned parking lot. Many Internet cynics, including yours truly, called shenanigans on it.
Intent on clearing their names, Gordon and his sponsor teamed up again. They brought one of those Internet doubters — Travis Okulski from the car blog Jalopnik — down to Charlotte under the ruse that he would be test driving a new Corvette. After a long set-up, which Okulski detailed in a post on his site, the writer got into the back of a cab driven by Gordon, who was playing an ex-con turned cab driver.
Travis Okulski @tokulski
This is a real thing. It really happened. It’s not fake. At all. http://jalopnik.com/how-jeff-gordon-scared-the-crap-out-of-me-1531016226
7:03 AM - 27 Feb 2014